Alexandra Marcoin-Karacsonyi holds a MSc. in Management from ESSEC (France) and an MBA from Stanford University (USA). She spent the first 15 years of her career working at senior managerial level for several multinational companies in France, the USA, Germany and Switzerland. She is the managing director of Elixir Consulting, a boutique consulting firm serving startups and SMEs in Switzerland and abroad, with a strong emphasis on strategy, marketing, and business development. Alexandra is also a Strategy and Marketing Professor at the IFM University in Geneva, and a Design Thinking coach for LEAD, Stanford's online Executive Certificate focusing on corporate innovation. Alexandra is also a contributing writer for Bilan.ch, the leading business magazine in French-speaking Switzerland.